GARDUJATI OPTICAL
Project
GARDUJATI OPTICAL
The design concept of the optical store presents a modern and nature-inspired façade that reflects clarity, comfort, and professionalism. A prominent vertical wooden element highlights the brand identity and creates a strong yet warm visual focus, while clean lines and soft curved openings add a sense of approachability and elegance. Large glass areas promote transparency and natural light, reinforcing trust and openness, and the green signage emphasizes eye health and sustainability. Overall, the design blends modern minimalism with natural materials to create a calm and welcoming optical retail experience suited to an urban context.
The design concept of this optical store reflects a calm, modern, and nature-inspired approach, aligning with Bandung’s identity as a cool, creative, and environmentally conscious city. The façade is designed to stand out subtly within its urban residential context, creating a contemporary landmark without overpowering the surrounding buildings.
The most prominent feature is the vertical wooden façade element that frames the storefront and highlights the brand identity. This vertical volume acts as a visual anchor, drawing attention from the street while symbolizing clarity, focus, and precision—values closely associated with optical services. The use of natural wood tones creates warmth and approachability, reinforcing a premium yet welcoming impression.
The storefront adopts a clean and symmetrical composition, with arched window and door frames that soften the overall geometry. This gentle curvature adds a sense of friendliness and elegance, balancing the strong vertical lines of the wooden cladding. Large glass openings allow natural light to penetrate the interior, promoting transparency and trust while showcasing the retail space inside.
The green logo and signage emphasize a connection to health, vision care, and sustainability, resonating with Bandung’s green urban character. The overall design blends modern minimalism with natural materials, creating a storefront that feels professional, calm, and timeless—well-suited for an optical brand focused on quality, comfort, and long-term customer relationships.
